People can’t get dynamic data fast enough
Whether it’s stock data or traffic delays, milliseconds can spell the difference between success and failure. The majority of today’s solutions can only provide after-the-fact reporting.
People can’t freely navigate to see data in context
Spreadsheets, graphs, and charts are abstract representations. When users can associate real-time data with relevant visual touchpoints (think maps, schematics, AR graphics) it is much easier to make novel and important data-driven connections.
Data isn’t being presented in the way human minds are proven to make connections and gain insight
We are constantly learning more about how the brain works in “discovery mode.” Tomorrow’s tools must leverage these proven principles to marry big-data potential to human-scale decision-making.